Monday, 30 July 2007

Faith-based Toys

A store called one2believe based in the US are releasing a series of faith-based action figures which are soon to go on sale in Wal-Mart stores - the biggest toy retailer in the US.

They will be given 2 feet of shelf space in just over 12% of their stores nationwide.

There are several different ranges of figures available including;
  • 'Messengers of Faith' such as Esther, Peter, Moses, Paul and Noah. Each character narrates their own biography as well as quoting key Bible passages.
  • 'Spirit Warrior' figures which include Samson and Goliath, where their website states "Spirit Warriors are big tough toys that boys will love to play with"
  • 'Tales of Glory' figures are aimed at slightly younger kids and tell Bible stories such as Jonah and the Whale, Daniel and the Lions Den and Moses and the Ten Plagues.
  • Finally, there are P31 Dolls, aimed at girls and are based on Proverbs 31 which promotes Godly living. These characters are modestly dressed and come with a cookie recipe and a Bible lesson.
It will be interesting to see the response that these figures have in the US market and whether they will be launched here in the UK.

With the age of sending your children to Sunday School well and truly over, this may be a great way for children to learn about the stories in the Bible that a lot of us were brought up on.

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